Children’s Evangelists: a Dying Breed

I wrote this article several years ago around 2008 to answer the question I get often from pastors “Why is it so hard to find quality children’s evangelist”? I have updated several sections to reflect where I see things going today in 2021. I pray it does not come across negative or Jerry’s Soapbox  however there are several hard questions we must ask to find the answer to this question. This article is a little long but is worth your time if you have asked this question. 

In an age where the role of a children’s evangelist has gone from a soul winning, bible teaching, encourager of the body, revivalist of sorts, to more of an entertainer that has a Christian theme. I have been forced to ask myself a few questions about the role of a Children’s Evangelist in the post Christian America that we live in.

Let me start off by giving you a little bit of my background, and things I struggle with so you know where I am coming from.

I have been a children’s pastor in a few different churches for a total of 12 years, a children’s evangelist for nearly 30 years, and have had a few volunteer positions during my over my years in ministry to children and youth. We have ministered in 45 States, Puerto Rico, Canada, and Russia and in over 35 different denominations and a host of non denominational churches and have seen over 24,000 people born again during our Jubilee Gang events over the years. I have been blessed to see both sides of the fence which has helped me to be more understanding of the role of a Children’s Pastor and local churches when I am ministering on the road. All of the churches I served at as a Children’s Pastor, I could never afford to have children’s evangelist in. Except for a several of my friends that I was not able to pay what they deserved, and a few nationally know evangelist that came for an offering and travel because they were in the area. Several times we took money out of Jubilee Gang ministries to add to the offering our church received because we did not feel it was an adequate amount to give the evangelist.  I have always felt bad bringing someone in and not being able to bless them the way they should be.

In my early years as a Children’s Evangelist I went through extreme poverty and hardships including getting my phone, electric, other necessities turned off, and my family going without all for the sake of the call.

I eventually had to make the decision, that if I was going to continue doing children’s evangelism; I had to run the financial side of the ministry like a business. I was not ever going to put my family through this again.

I really struggle with having to charge churches what I do to have us come and minister. In bible collage we were taught not to charge for ministry, but we should trust God for what we needed to come in during the offering. If I did this I would not be able to survive, not because of God not being faithful but because churches and pastors really do not have any idea what it takes to run a ministry such as ours. When you take up an offering with children you get nickels, dimes, quarters, and a few dollar bills. In my early days as a Children’s Evangelist we always came on love offering and barley ever broke even on most events. I struggle to keep my prices down, however with all the equipment I haul around I have been forced to charge higher prices than most. When I was a Children’s Pastor I could never have afforded to have my ministry come in. So, I understand what a lot of Children’s Pastors are going through with low budgets.

I have struggled with the fact that I must offer a program that is a few steps above what most churches can offer their children. One time I had a church on the west coast call and want me to come to their church to minister. This was one of my first contacts from the west coast quite a few years ago. I asked if they could fly me out there. In the back of my head I was wondering if my transportation at the time would make the trip. Their response was that if I did not bring my equipment they did not want me. One of the secrets to my success is that I have been able to invest in awesome equipment that makes our program more spectacular. At the same time I wonder why we as the body cannot just see the call on a persons life instead of forcing a person to have a bigger than life persona with a rock star performance and all the bells and whistles. Don’t get me wrong, I love all the stuff but it’s truly all about the ministry for me. Reaching the lost and touching lives is what it is all about.

On the flip side when I was Children’s Pastor the few times I had bigger name evangelist in, my workers came to me afterword and thought what we did in children’s church was better than the program the nationally known speaker presented. After a while I did not have speakers come in that could not out top what we did, or offer something that I could not do myself, however I could not afford the speakers that was bigger and better.

I struggle with the promotional end of the ministry also, having to sale yourself to get a meeting, having to look bigger and better than the rest, and not looking too much like another ministry because they feel your trying to steel their corner of the market. God has given me a gift for promotion, and I have always been successful in promoting whatever I have been involved in whether it was business or ministry. I do not like the idea of being in competition with other Children’s Evangelist.

Hopefully, we are all in this for the same reason, winning souls and encouraging believers. There are too many children that are not born again and not enough people reaching them to be in any kind of competition. We try our best to reach out to other Children’s Evangelist and be a blessing to them as much as possible no matter what church affiliation they are. Some we have been able to establish relationships with and others have not responded for various reasons.

Saying all this I have asked myself and a few others the following questions.

  1. Why isn’t there more Children’s Evangelist? A lot of times we hear from churches we minister in that it is hard to find good quality Children’s Evangelist.
  2. Why doesn’t more Children’s Evangelist stay on the road very long? I have seen a lot of very talented, gifted, and anointed children’s ministers try to break into traveling and do not last but a few years. Or they are on and off the road every few years.
  3. Why do churches need Children’s Evangelist?
  4. Where is the role of a Children’s Evangelist going in the next 10 years?
  5. Is the concept of a kid’s crusade becoming a thing of the past?
  6. What is the most effective way to reach un reached children with the message of the gospel?

To answer the first and second questions it mostly comes to finances. I asked a few of my Children’s Evangelist friends and Children’s Ministry leaders that use to travel and on the top of everyone’s list was lack of finances. As I said above when I first started out I went through extreme poverty and lack that I would not wish on my worst enemy. One time I had a pastor where I was ministering feel so sorry for me because of the cloths I was wearing that he went to his closet and brought me 2 shirts for me to wear. In the early days we looked like the rag muffin team that traveled in a hooptie van you would see down by the river with gypsies living in it.
We sat in the front of the van and put all of our equipment in the back. Praise God we have come a long way! I thank God every time I get into our truck and load our equipment into our trailer.

I see a lot of my Children’s Evangelist friends going through extreme poverty now. Some of them are pioneers of what I am doing. They have given their entire lives to reaching children and now that they are older they have nothing, no insurance, no retirement, no home, nor finances. Some have sold their houses and traveled in motor homes that finally gave out because of all the miles they have put on them.

Now they are forgotten about by the church world and cannot seem to get enough meetings to live off of. Yet, they still have a heart for reaching children. No church will hire them despite of their years of experience because they are older now and churches want younger people for Children’s Pastors.

Over the last 20 or so years we have lost several great experienced Children’s Evangelist that were forced off the road during extremely tough times for evangelist. The first was 9-11-2000 after the attack on the twin towers in NY. People quit booking all evangelist for several years. The 2nd was during the 2008-2009 financial crunch we had several years when churches quit booking evangelist. One year during this time frame I remember only having one booking from Oct to the following summer. We lost weight that year, not from trying but a forced fast from lack of income. Thank God both of those times God had put us on staff at churches with part time salaries that helped us make it through these times where  many evangelist were forced off the road to take secular jobs to support their families. Then can 2020!  I actually ask God if I had missed Him because I was not on staff when the pandemic started and people stopped booking anything.  It was almost like God said “sit back and what me do something big”. Thank God in 2020 The flood gates opened with people giving to our ministry and God Supplied all of our needs exceedingly abundantly above all we could ask or think.  Because of the outpouring of gifts from the body of Christ during this time we made it through with flying colors. We actually paid off our truck and paid cash for our outreach trailer during this time and we have money in the bank. We never had to touch our emergency fund, not even once. 

I have ask myself in the past, how long I can keep my schedule full. How long can I keep this pace up? Will I end up like a lot of my predecessors, older, outdated, and forgotten about with no insurance or retirement? I have came to this conclusion that We will continue to travel and minister to children and families until God says stop. When I made Jesus Lord of my life I no longer do things my way but I do them His way and Jesus told us in Matthew 6:33 that if we seek first the kingdom of God and his righteousness that all these things will be added unto us. He will take care of the rest if we do our best!

Even though we charge what I am sure seems like a lot to many smaller and medium size churches we still struggle to make it sometimes. We get a few meetings a month from February through May, and then we do back to back meetings from June through September or October, and then come home and have to be so tight financially that we cannot afford do anything except work and get ready for the next years tour. Our fuel cost alone in 2008 was over $14,000, plus all the other cost in what we do. For years  we had  very few monthly supporters. Less than 5 people give $25.00 per month to our ministry. Recently several churches have started putting us on their missions budget of between $50 and $100 a month. Occasionally, we receive a larger one time gifts from people. We try our best to work with churches to come on an amount they can afford if they cannot afford our suggested price, however during years when the economy was bad many churches ask for a discount which makes me wonder how tight it will be next winter. Some years half or more of our bookings are discounted in one way or the other.

Then, the issue comes up that what I am offering has to be worth what I am charging, so we have to continue to get bigger and better which drives up the price more. I am not trying to cry a sob story by telling this information, just letting you know why more people do not do this.

The simple fact is that most churches do not have budgets for ministries such as ours, and if we scale down to where we can travel in a mini van no one will want us because we cannot do something that the local church cannot do themselves. I do not want to become an exclusive mega church ministry. We have and will continue to minister in mega churches, however the smaller churches are what really need our ministry the most.

The second reason there are not more Children’s Evangelist or the reason they do not stay on the road very long is the toll on the family. It’s a hard life that not many can handle. Having to live out of hotel rooms or motor homes, is more than most people can handle. Most people want more out of life which is understandable.

To answer the third question about why do churches need Children’s Evangelist is a simple yet complex answer according to what church background you come from. To answer this question I will ask another question. Why do churches need adult evangelist? Like I said before according to your church affiliation the answer may very.

I once asked a pastor where I was on staff if we could have more of a budget to have in a Children’s Evangelist. His answer was, “Why do we need a Children’s Evangelist when we have one of the best on staff as a Children’s Pastor.” My answer to his question was “Why do we need to have Adult Evangelist when we have one of the best ministers in the world as Pastor here?” To which he had no answer. There will always be events where we will need special speakers for children the same as there will always be events for adults where we will need a special speaker. Some of these events include outreaches into the community, kid’s camps, and meetings where children can receive a fresh fire from God.

My goal as a Children’s Evangelist is to…

1. See as many people (men, woman, boys, girls and teens) as possible make a legitimate decision to follow Jesus, make him lord of their life, and be born again.

2. Stir up believers to be all they can be for God and to reach out to the world around them with the love of Jesus, not only through preaching the word, but through developing the character of Christ in their lives.

3. Encourage churches and leaders to take their Children’s Ministry to the next level by showing them what can be done through technology and new methods.

To answer the 4th and 5th questions about where do I see the role of the Children’s Evangelist going in the next 10 years? And is the concept of kid’s crusades becoming a thing of the past? I am not sure where it is going right now. It has seemed to be heading toward a more entertainment based concert type events with very little or no ministry that attract new families in to have a good time and hope they come back to visit the church for a regular service. However, I have been getting more and more calls lately from churches that have been trying this approach for a few years now and want something with more substance. I am happy that the tides are finally turning back to a more ministry based outreach. There is some truth in the “become all things to all men and show people that church is a fun place for families approach” and not a place where they will get bible thumped or dragged through the pit of hell to try and get them to convert to Christianity. It is true that it is the goodness of God that brings man to repentance. We must make church a fun place, keep up to date on culture and the changing world, and how to reach them. However, if we water down the message so that it is not offensive we will produce a generation a fluffy Christians with no spiritual back bone. Certain things about the Gospel are offensive to the American culture, for example, the blood of Jesus and the story of the Cross. But without this we cannot even be born again. I am not saying that we scare kids with bloody details; however we cannot get away from the truth of what we are about.

I personally believe we can be entertaining yet not water down the message or anointing. I have had churches ask me how God shows up at our events without praise and worship. Believe me if any of us could sing even halfway, I would have praise and worship during our events. My answer to this is every thing we do uplifts the name of Jesus and magnifies his word. How could he not show up? Plus, I thought The Holy Spirit was already here, or does he only hang out when we sing a song?

A Children’s Evangelist must offer programs that are relevant to the culture they are ministering to and a message that is not the same programs that every other Children’s Evangelist has been preaching for years. When I develop a new program it usually comes from time spent with God and a topic that has been stirring in my heart for quit some time that I feel is something God wants to emphasize in the body as a whole. The theme and message always come first them we develop everything else around that central theme to reinforce the bible message. We cannot just present a hodge podge of stuff that do not fit together and then give an invitation to receive Christ at the end.

I do believe the concept of traditional kids’ crusades is slowly becoming a thing of the past. I do think it is a better option than VBS if you are trying to reach the community? It is hard to compete with sports and other community activities in some communities. We see attendance for our events getting smaller and smaller over the years. People are just not coming out for big events like they use to. We have had churches have us in to minister and spend a lot of money on the event and have only a handful of children at the event because of sports or something else going on in their community. It might come down to lack of good planning, advertising, or organization, however I remember a day when if you had a really cool event at a church you could pack it out with kids and families. I encourage churches to get away from the term “kids Crusade” in their advertisement of our events. The un churched world today just do not understand what a kids crusade is. It sounds too much like the crusades of the dark ages for most un churched people today. I encourage them to use terms like; Kids Blast, Back to School Blitz, Summer Slam, Winter Jam, and family or kids explosion. I encourage them to be creative and think out of the box.

A few years ago a lot of my fellow Children’s Evangelist and Children’s Ministry friends suggested that we are moving more toward family events where the entire family is ministered to at the same time. I have wanted to break into this type of meeting for years; however getting most senior pastors to buy into the idea has been quit a challenge. Most senior pastors are reluctant to turn their pulpit over to a Children’s Evangelist. Some times for good reason because some Children’s Evangelist are known for being very childish in their approach that many adults in attendance feel spoken down to or out of place. 

It’s hard enough to get adults out to a week long revival or camp meeting these days much less have them drop off their kids and come back to pick them up for a children’s event. It has to be sold to them as something they do not want to miss. Something that will not only be an awesome time but something that will change their lives. The days of doing a cute puppet skit and a few cool songs and object lessons are over. In order to get kids and families out for events it has to be something bigger and better. I am sad to say it, but most people will no show up out of hunger for more of God or his word any more. We have noticed over the years that attendance for “kid only’ events are getting smaller and smaller. People just do not come out or attend these types events like they use to. Even with the spectacular program where we present the Gospel with all the high tech stuff we have had several times when NO ONE shows up and have had to cancel a service. 

Now in 2021 over 13 years after writing this article we have moved toward doing more family events. Almost every Sunday we are on the road we are ministering to entire families, adults, children, and teens all in the main sanctuary. Around half of our events each year are promoted as a “Family Event” instead of what would have been traditionally in the past called a “Kids Crusade.” .  We have found that attendance is better if the entire family is included in the event. We have developed our programs so the message and presentation is simple enough for a child to understand but relevant and fun for all ages. For several generations we have separated children, teens, and adults in church. During our Jubilee Gang Family Services it’s Awesome to see entire families,  children, teens, and adults learn together, worship together, have fun together, and ultimately experience God together. Family events are still a hard sell to some churches and pastors that have never heard of these type of events and do not understand how multiple generations can be ministered to at the same time in a way that ministers to and keeps children’s attention yet ministers to adults in a way that they do not feel out of place or spoken down to. In my opinion we have successfully overcome this hurtle with our family events. 

We have also found that family events must be promoted a certain way by the head pastor and staff for the entire congregation to buy into the concept.
Read our article here onHow to promote a family event

Below are several kinks to articles I have written on Family events…


And the last question, about how to most effectively reach un churched children with the message of the gospel. I personally believe the most effective way to reach the lost is to go where they are. Get involved in their lives and let them know you care. Then when the door is open share Jesus with them. Go into their communities and have services. Do not expect them to come to the church building. Most people that are not Christians will never come to church. Most un churched children in America have never been to church and if they have, they thought it was dead religion and did not want anything to do with it.

When we go to their communities and show them we truly love them enough to get outside of our comfort zone of the church building, then we will reap the harvest that is ripe. Crops do not come to the barn by themselves. The farmer has to go out to the fields and harvest the crops. Fish do not jump out of the lake and come running for the kitchen. You have to go catch them. The masses of people in this world that are not Christians will not come to church to receive Jesus. We must go where they are. Truly love on them and show them that we care. Then they might want what we have.

In 2020 during the shutdown we invested over $20,000 into an outreach trailer so we can start ministering to children in unreached communities outside of church buildings. Not sure how This will financially support us but if God can get us through 2020 with only 12 bookings out of the normal 40 per year and blessed us to be able to pay off out truck, pay cash for our the outreach trailer and all the upgrades and we have money in the bank all to the glory of God he can provide for us when we do what he ask us to do. 

One person suggested that we train children to evangelize their peers. This is what they are doing at their church and it has been very successful. One young lady from her church saw several thousand of her peers born again before graduating high school. I have yet to see very may churches effectively take this approach. 

We must also disciple these children and families that are born again during these outside the church outreach programs. Some of the ones that are reached will come to our church afterwards, however the most effective way to disciple them is by have a weekly meeting on their turf. Close to where they live. I know this concept is not much for church growth but we must be kingdom minded instead of church minded.

Some times I ask God why I couldn’t have been an adult evangelist and fly in on an airplane with my bible and preach instead of driving over 40,000 miles a year with around 7000 Lbs of equipment that we have to set up and tear down every three days. One time when I was complaining to the Lord I heard him say in my heart, “What you are doing is precious to me.” I broke down in tears when I heard this. Children’s ministry is precious to the Lord.

Seeing children born again and seeing them grow up spiritually until they look like Christ is precious to Him! Everything we go through, all the hardships, all the ups and downs is worth it when we hear the father say that what we are doing is precious to him.

I pray that God rises up a new generation of Children’s Evangelist to take our place some day. Young men and women that not only know how to wow a crowd with all the latest and greatest methods, but take a no compromise approach to ministry and go in the power of the Holy Spirit and the word of God. I pray for a new generation of men and women that their only goal is wining souls at any cost.

I pray this did not come across as Jerry’s soap box. I just want to answer a few questions I hear often and have asked myself and to be a voice for all those that have given themselves for children’s evangelism.

If you feel called to be a children’s evangelist please read my article called “

A letter to aspiring children’s evangelist

Jerry Moyer
Jubilee Gang Ministries 

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